Copywriting for travel brands

I’ve been a freelance travel writer since 2008, writing editorial stories for a range of newspapers, magazines and websites.

I’m also a freelance copywriter, starting my copywriting business around the same time as my journalism. I’ve written commercial travel copy and content for travel brochures, hotels and websites.

The Hotel Specialist

I have visited over 600 luxury hotels in a professional capacity for a review stay, and many more for leisure.

• I know what a good hotel looks like and feels like.
• I can advise you about your hotel (it doesn’t need to be luxury): what is important and what doesn’t matter.
• I have a good blueprint for how a luxury hotel should feel, so if that’s your wheelhouse, I can help.

Sometimes, another pair of experienced eyes is useful, as is a European viewpoint, if that is your target market.

The Menu Lady

I love restaurants and my particular strength is in writing menus. Not necessarily devising them (although I can) but writing them so customers understand them.

• Don’t make your menu just a list of ingredients – a common mistake.
• I can optimise your menu, so people will order things, and more of them, making you more profit.
• I can also engineer it, so people order what you want them to.

If you’d like to know more, just send me a brief email. (address top right) I offer a free 15-minutes phone chat with no obligation, too.