Restaurant Menu Optimisation work
Restaurant Menu Optimisation work
Menu writing Part 1: Your restaurant online presence
Is your menu a ‘sad little waste of ink and paper’? Your online presence Do you have a restaurant? And do you have a menu? Of course, all restaurants need a menu.* Whether you are fast food, greasy spoon, mid-market or high end: you need to...
Menu writing part 2: Knowing the numbers
Do you know your numbers? Or is that someone else’s beat?
Ghostwriting | Interviews | Case studies
Ghostwriting Ghostwriting is when you want someone to write something as if you have. Celebrities often use a ghostwriter to write their autobiography (usually because they can’t write well or are too busy). But, many businesses use...
Restaurant menu engineering
Restaurant menu engineering This means rewriting your menu so customers choose the more profitable items. Well, if it sounds a bit contrived, it’s because it is. I can rewrite your menu (assuming it hasn’t been optimised already) so that your...
Copywriting on tap?
Copywriting on tap?
As Easy as Pie
As Easy as Pie
Does money matter that much?
Money is necessary, natch