My top ten website fails
My website 101 contenders
Web copy
“The single most important ingredient in a commercial website is web copy …no amount of cool graphics, interactive bells and whistles, cutting-edge design, or sophisticated ecommerce infrastructure could ever compare to the selling...
Work with me
ANYONE CAN WRITE, RIGHT? Not really. Anyone can type, but that’s different from writing. It can be a false economy to engage someone just because they are cheap, but I’ll leave that to you. Also, copywriting is more than writing. It’s...
