Restaurant Menu Optimisation work
Restaurant Menu Optimisation work
Copywriting on tap?
Copywriting on tap?
How to brief your copywriter
Copywriting from a client perspective A written brief is the most important thing you need to give your copywriter. This is detailed plan of what you need. But it can’t be produced off the top of your head – even though you think you know what...
Copywriting and kindness
‘…His little, nameless, unremembered, acts of kindness and of love.’ I first read those words by Wordsworth when I was studying for my English A level. It’s a long poem and he does bang on a bit, but that line has stayed with me. I...
Toodle Pip and taking a risk
Do you know what ‘toodle pip’ means, or can you hazard a guess? If you are a certain age (old) you probably do. But in your twenties? I’m not so sure. My daughter knew, but she’s well-read. I’ve just asked my son, who is...
Hotel copy
The Hotel Specialist I love hotels and always have, even before I became a travel writer in 2008. I’ve set up and run three food businesses and eat out regularly, so I’m a big hospitality fan. Have you thought about your hotel copy? I write hotel...
My top ten website fails
My website 101 contenders
Website copy
“The single most important ingredient in a commercial website is web copy …no amount of cool graphics, interactive bells and whistles, cutting-edge design, or sophisticated ecommerce infrastructure could ever compare to the selling...
Work with me
Anyone can write, right? Not really. Anyone can type, but that’s different from writing. It can be a false economy to engage someone because they are cheap, but I’ll leave that to you. Also, copywriting is more than writing. It’s selling...
Blog posts for a marketing agency
Blog posts for a marketing agency I was approached through a mutual contact and asked to do a maternity leave cover. The client – a marketing and SEO agency works mainly with small traders such as roofing contractors, window fitters, tree...