Menu writing Part 1: Your restaurant online presence
Is your menu a ‘sad little waste of ink and paper’? Your online presence Do you have a restaurant? And do you have a menu? Of course, all...
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Menu writing part 2: Knowing the numbers
Do you know your numbers? Or is that someone else’s beat?
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Ghostwriting | Interviews | Case studies
Ghostwriting Ghostwriting is when you want someone to write something as if you have. Celebrities often use a ghostwriter to write their...
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How to run a business when it’s been derailed
I really feel for my small business clients. I used to run a coffee shop with my sister and before that I set up and ran a delicatessen. Many...
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How to brief your copywriter
Copywriting from a client perspective A written brief is the most important thing you need to give your copywriter. This is detailed plan of what...
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